Cailianshe reported on July 14 that the Dongguan Municipal People’s Government Office issued the “Implementation Plan for Promoting High-quality Development of Service Consumption in Dongguan” on the 14th.
It proposed to enrich the entertainment consumption scene. Strengthen the construction of cultural venues, encourage the establishment of special theaters, museums, art galleries, libraries, and cultural and creative stores, create original IPs with market influence, develop a series of trendy theme tourism products, and promote Dongguan trendy toys, theme cultural and creative products, special intangible cultural heritage products and tourist souvenirs.
Implement the “100 Cities and 100 Districts” cultural and tourism consumption action plan, and hold key cultural, tourism and sports consumption promotion activities around traditional festivals, statutory holidays and summer vacations.
Support the branded operation of the Strawberry Music Festival and increase the attraction of high-end performance projects such as large-scale concerts. Activate the momentum of nighttime consumption, and implement the “all-approved” convenient approval for commercial performances such as resident singing and resident performances in bars and entertainment venues. Coordinate traditional theaters and new performing arts spaces, and introduce nighttime performances with affordable ticket prices and diverse types.
Deepen the integrated development of film, television, culture and tourism, build and make good use of Dongguan’s film and television co-production service platform and publicity matrix, regularly release promotional content for Dongguan’s film and television co-production resources, enhance the brand influence of “Guangdong Province Film Co-production Service Pilot City”, and link high-quality film and television projects to carry out a series of online and offline activities.
